This is also a trend Amazon saw between 20: Market research firm Digital Commerce 360 estimates that Amazon sold $11.2 billion worth of goods during Prime Day 2021, up only 7.7% from $10.4 billion in 2020. Hansen said he still expects to see year-over-year growth for total Prime Days sales, but not by as much as in years past. “I think that is a key indicator, and that will affect Prime Day.” “Consumers are spending more on food and less on general merchandise due to inflationary pressures,” Hansen said. Experts said all of this may impact how much consumers are willing to spend on Prime Day and the event's overall performance in 2022. Retailers are already reporting seeing shifts in shopping habits in part due to inflation. Countries around the world, including the U.S., are currently seeing high levels of inflation, and the cost of items like groceries, gasoline and household products like cleaning supplies is increasing. SKIP AHEAD Prime Day 2022 | Prime Day bestsellers | Amazon Prime membership 101īut that doesn't mean Amazon is out of the woods after facing challenges the past two years, including Covid-related delays and global supply chain issues. The event being held in July this year is a sign that Amazon is returning to its “standardized approach” to Prime Day, according to Joseph Hansen, the founder and CEO of marketing agency Buy Box Experts - before 2020, Amazon held every Prime Day in July and shoppers could plan accordingly. The retailer hosted Prime Day 2021 in June, the earliest the event has ever occurred, and Prime Day 2020 in October, the latest date on record. And for the first time in two years, Prime Day 2022 is back to happening in July - specifically, on Tuesday, July 12, and Wednesday, July 13. Since the first Amazon Prime Day in 2015, the retailer has scaled its summer sale to record-breaking heights.